Buyer Persona, Consumer profiles
Understanding Buyer Personas: Why they are important and how to create them effectively
In the dynamic world of marketing, knowing your ideal customer is fundamental to designing effective strategies. This is where buyer personas play a crucial role….
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ad hoc market research, Buyer Persona, Clients' solutions, Consumer profiles
Consumer trends in e-commerce -Latin America
We uncover the global consumer trends in e-commerce in Latin America!We share the highlights of our 2024 Trends Observatory to explore the trends that will…
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ad hoc market research, Buyer Persona, Consumer profiles
Our world is changing! AI+ Consumer market
With the deeper integration of this technology into our daily lives, businesses have a unique opportunity to leverage generative AI and enhance personalisation, thus enriching the customer experience.
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ad hoc market research, Buyer Persona, Consumer profiles
The consumer of the future: Are we in a period of unprecedented change? What are the fears of the new consumer?
Overstimulation: Increased emotional saturation and the always-connected lifestyle have put our senses on edge. The pandemic has triggered a ‘sensory revolution’ that is rapidly changing the way we use our senses to navigate the world.
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Buyer Persona, Consumer profiles
Discover the keys to the Spanish consumer in 2024!
The Desire Path: Consumers are looking for instant gratification and are moving away from brands built on aspiration or status. Exhaustion is a prevalent emotion and delayed gratification is being replaced by the compulsion of the here and now.
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