Clients' solutions, estrategias
The Power of Customer Feedback: How Listening Can Transform Your Business Strategies
In today’s competitive business world, the voice of the customer has become an invaluable asset. For brand and mid-market research managers, understanding and leveraging customer…
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“Constant Innovation: The Path to Business Success”
Companies that resist change risk being left behind, while those that embrace innovation thrive and lead the way.Innovation Through Research and Development (R&D)o We do…
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“Optimizing your Product Portfolio with TRM Market Studies”
In a dynamic and competitive market, brands must constantly adapt to stay relevant. An effective strategy is the strategic reevaluation of the product portfolio. At…
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Strategic information for B2B decisions
We talk to your clients to deeply understand their needs and transform them into opportunities for your company. We assess your competition with them and…
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Do you want to drive innovation and create products that make a difference?
Customer insights for R&D Our services are designed to provide you with the essential keys you needo We analyze the existing needs of your current…
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It’s Time to Act:
Don’t Let White Label Dominate the MarketIn the dynamic board of mass consumption, brands face a constant battle for consumer preference. White label, with its…
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Awaken the Innovation Dragon: The Power of Surveys and Market Research.
Dear marketing managers, prepare your breastplates and sharpen your swords, because we will venture into a realm where data is the most precious treasure. Welcome…
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How Surveys Can Optimize Your Decisions
As a senior executive, the efficient management of financial resources is essential to the success of your company. Surveys, often underestimated in this context, can…
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How Surveys Can Transform Your Business
As an executive running a company, you know that success is not just about numbers and balance sheets. Your employees’ perception of the company and…
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Consumer trends in e-commerce -Latin America
We uncover the global consumer trends in e-commerce in Latin America!We share the highlights of our 2024 Trends Observatory to explore the trends that will…
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Research of price and elasticity
We approach the research of price and elasticity from a qualitative and quantitative perspective to understand the minimums and maximums and the whys behind them in order to understand what criteria allow us to expand the elasticity.
Abordamos la investigación de precio y elasticidad desde una perspectiva cualitativa y cuantitativa para entender los mínimos y máximos y los porqués detrás de ellos con el fin de entender qué criterios nos permiten ampliar la elasticidad.
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Competitors Research
We use different techniques and specialized tools to delve into the offer of the competition and its processes, as well as the motivations and needs of people to know why they choose our competition and contribute to them.
Utilizamos diferentes técnicas y herramientas especializadas para profundizar en la oferta de la competencia y sus procesos, así como en las motivaciones y necesidades de las personas para saber por qué eligen nuestra competencia y contribuir a ellas.
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Online Surveys
We design and program your forms and launch them to our consumer panel or work directly with the clients’ database or your CRM, generating responses from minute one that can be graphed for immediate analysis.
Diseñamos y programamos tus formularios y los lanzamos a nuestro panel de consumidores o trabajamos directamente con la base de datos de clientes o tu CRM, generando respuestas desde el minuto uno que pueden ser graficadas para su análisis inmediato.
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NPS Surveys
Determine your brand’s Lovers: The Net Promoter Score measures the degree of potential customer recommendation, i.e. how willing our customers are to recommend our company/brand, which tells us the degree to which our customers are in love with our brand.
Determina los Lovers de tu marca: El Net Promoter Score mide el grado de recomendación potencial de los clientes, es decir que tan dispuestos están nuestros clientes a recomendar nuestra empresa/marca, lo que nos indica el grado en que nuestros clientes están enamorados de nuestra marca.
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Market research to define our Buyer Persona
Defining our buyer persona is essential to focus our global marketing strategy on the needs, motivations, working on the fears and barriers of our client in our favor.
Definir nuestro buyer persona es fundamental para enfocar nuestra estrategia global de marketing en las necesidades, motivaciones, trabajando los miedos y barreras de nuestro cliente a nuestro favor.