ad hoc market research, Buyer Persona, Consumer profiles
Our world is changing! AI+ Consumer market
With the deeper integration of this technology into our daily lives, businesses have a unique opportunity to leverage generative AI and enhance personalisation, thus enriching the customer experience.
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The consumer of the future: Are we in a period of unprecedented change? What are the fears of the new consumer?
Overstimulation: Increased emotional saturation and the always-connected lifestyle have put our senses on edge. The pandemic has triggered a ‘sensory revolution’ that is rapidly changing the way we use our senses to navigate the world.
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Discover the keys to the Spanish consumer in 2024!
The Desire Path: Consumers are looking for instant gratification and are moving away from brands built on aspiration or status. Exhaustion is a prevalent emotion and delayed gratification is being replaced by the compulsion of the here and now.
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CRM Analytics Service
Our CRM Analytics Service aims to make it easier for small and medium-sized businesses to manage their data so that they can make the most of the information contained in all the interactions that are made with their customers for business growth. This service is essential for our clients to maintain strong relationships with their loved ones and to grow sustainably in their market.
Nuestro Servicio de CRM Analytics tiene como objetivo facilitar a las pequeñas y medianas empresas la gestión de sus datos para que puedan aprovechar al máximo la información contenida en todas las interacciones que se realizan con sus clientes para el crecimiento del negocio. Este servicio es esencial para que nuestros clientes mantengan relaciones sólidas con sus seres queridos y crezcan de manera sostenible en su mercado.
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Research of price and elasticity
We approach the research of price and elasticity from a qualitative and quantitative perspective to understand the minimums and maximums and the whys behind them in order to understand what criteria allow us to expand the elasticity.
Abordamos la investigación de precio y elasticidad desde una perspectiva cualitativa y cuantitativa para entender los mínimos y máximos y los porqués detrás de ellos con el fin de entender qué criterios nos permiten ampliar la elasticidad.
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Competitors Research
We use different techniques and specialized tools to delve into the offer of the competition and its processes, as well as the motivations and needs of people to know why they choose our competition and contribute to them.
Utilizamos diferentes técnicas y herramientas especializadas para profundizar en la oferta de la competencia y sus procesos, así como en las motivaciones y necesidades de las personas para saber por qué eligen nuestra competencia y contribuir a ellas.
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Online Surveys
We design and program your forms and launch them to our consumer panel or work directly with the clients’ database or your CRM, generating responses from minute one that can be graphed for immediate analysis.
Diseñamos y programamos tus formularios y los lanzamos a nuestro panel de consumidores o trabajamos directamente con la base de datos de clientes o tu CRM, generando respuestas desde el minuto uno que pueden ser graficadas para su análisis inmediato.
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Mobile ethno diaries in market research
Ethnographies are key to consumer market research, and mobile ethnographies reduce costs, allow us to get where we want to go, and favour the freshness and richness of consumer insights by capturing them spontaneously as they happen.
Las etnográficas son claves en los estudios de mercado con consumidores y los etno diarios móviles nos abaratan los costes y nos permiten llegar donde queramos además de favorecer la frescura y la riqueza de los insights de los consumidores, obteniéndolos de manera espontánea en el momento en que suceden
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Spaces for qualitative research
Their great value is that they are not just the company’s point of view, often biased, or the analysis of what is said in closed groups, perhaps limited to a specific moment, but a long-term collaborative space with its own evolution, where there is room for experimentation and the private launch of ideas and prototypes that can be improved by the potential consumers themselves.
Su gran valor es que no son sólo el punto de vista de la empresa, a menudo sesgado, o el análisis de lo que se dice en grupos cerrados, tal vez limitado a un momento concreto, sino un espacio de colaboración a largo plazo con evolución propia, donde hay lugar para la experimentación y el lanzamiento privado de ideas y prototipos que pueden ser mejorados por los propios consumidores potenciales
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Mystery Shopper
It is a type of researc that helps us to delve into the different phases of the processes and the experience that the end customer obtains from them both from our offer and that of our competitors, which allows us to optimize the relationship and generate new business opportunities for our company.
Es un tipo de estudio que nos ayuda a profundizar en las diferentes fases de los procesos y la experiencia que el cliente final obtiene de ellos tanto de nuestra oferta como de la de nuestros competidores, lo que nos permite optimizar la relación y generar nuevas oportunidades de negocio para nuestra empresa.
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Focus groups
Its advantages are multiple: the reduction of costs in its realization, especially if a multi-city target is needed, the disinhibition of the participants when it comes to speaking, the ease of reaching places where it is quite complicated to organize a meeting and the possibility of using technological tools adapted for games and projectives.
Sus ventajas son múltiples: la reducción de costes en su realización, sobre todo si se necesita un target multiciudad, la desinhibición de los participantes a la hora de hablar, la facilidad para llegar a lugares donde es bastante complicado organizar un encuentro y la posibilidad de utilizar herramientas tecnológicas adaptadas para juegos y proyectivas.
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Vertical creation market research
Qualitative market research is a great tool for creating business verticals, as it allows us to co-create with the different segmented audiences and adapt our services or products, as well as the verticals that group them together, to the different needs and benefits that each of the consumer groups are looking for. Therefore, this type of market research is very useful to fine-tune our verticals against our competition.
La investigación de mercado cualitativa es una gran herramienta para crear verticales de negocio, ya que nos permite co-crear con las diferentes audiencias segmentadas y adaptar nuestros servicios o productos, así como las verticales que los agrupan, a las diferentes necesidades y beneficios que cada uno de los grupos de consumidores está buscando.
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Customer Journey research
The objective of Customer Journey research is to measure and evaluate how customers are living the experience with your brand in order to make the necessary improvements in those points that require it.
El objetivo de los estudios de Customer Journey es medir y evaluar cómo están viviendo los clientes la experiencia con tu marca para poder hacer la mejoras necesarias en aquellos puntos que lo requieran.
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NPS Surveys
Determine your brand’s Lovers: The Net Promoter Score measures the degree of potential customer recommendation, i.e. how willing our customers are to recommend our company/brand, which tells us the degree to which our customers are in love with our brand.
Determina los Lovers de tu marca: El Net Promoter Score mide el grado de recomendación potencial de los clientes, es decir que tan dispuestos están nuestros clientes a recomendar nuestra empresa/marca, lo que nos indica el grado en que nuestros clientes están enamorados de nuestra marca.
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Market research to define our Buyer Persona
Defining our buyer persona is essential to focus our global marketing strategy on the needs, motivations, working on the fears and barriers of our client in our favor.
Definir nuestro buyer persona es fundamental para enfocar nuestra estrategia global de marketing en las necesidades, motivaciones, trabajando los miedos y barreras de nuestro cliente a nuestro favor.