MOBILE RESEARCH APP
POWER YOUR QUALITATIVE AND QUANTITATIVE RESEARCH
Get real-time information in multiple formats for at least a week via our app and online platform. Qualitative & quantitative tasks all in one app. Link to our consumer panel or your own database.
More time with your target audience, to understand them and get their feeback
Cost control, affordable and reduced budget compared to qualitative research
Agile and profound 360º results
Multicity / country / segments simultaneous
Collection of data in a variety of formats, including audio-visual
Translation of surveys and interviews into different languages
With APP TRM Insights for one week you will have your target audience ready to perform multiple qualitative & cuantitative tasks such as:
We analyse the ethnographic diary, in which consumers share their daily lives in relation to the use of the product, to understand their habits and feelings and to identify new opportunities.
We carry out a documented shopping safari in real time and in various formats to analyse the drivers, motivations and optimisations at the point of sale and in communications.
Integration of surveys and video interviews, with the possibility of combining qualitative and quantitative studies, and the generation of tables and charts.
Within the app we organise virtual discussion chats & focus groups to discuss the research topics.
Presentation of images and audiovisuals for evaluation and optimisation by the target audience, both individually and in groups. Creative co-ideation for product and communication concepts.
IMMEDIATE INSIGHTS - AGILITY IN RESULTS - MOBILE ACCESS!
Experiences in the place and time where they happen.
IMMEDIATE INSIGHTS - AGILITY IN RESULTS - MOBILE ACCESS!
Experiences in the place and time where they happen.