CONSUMER ETHNOGRAPHY
The great benefit of understanding our users!
We go into their homes or workplaces and listen to their experiences and concerns to understand their needs.
We identify the target audience on an ad hoc basis, plan the visits and record them. Find out first-hand how they live and how they use our products or services in their own homes or workplaces. Talk to them and let them explain in a relaxed way how they get them and why they prefer one or the other.
We use our desktop and mobile app to follow the target group in their daily lives for several days.
These apps allow us to collect information in text and audio-visual form, and also to create discussion groups and chats so that participants can share with us how they use the products and services at key moments, allowing us to delve deeper into the drivers, barriers, opportunities and solutions for each moment of consumption. barriers, opportunities and solutions for each moment of consumption.
We follow, interview and run workshops with employees in their daily lives, whether in person with visits or remotely through our apps, to identify the key insights that can make a difference in the area of life. work.
Find out how your customers experience your products!
Valuable knowledge for service and product innovation.
Find out how your customers experience your products!
Valuable knowledge for service and product innovation.