How attractive is your product? What concepts or ideas is your design associated with? We will find these and some other answers in the product test, which will also give us the keys to optimise the design based on the usability that customers make, their time and place of consumption/use.

We let your customers try the product if it is new, or we follow them in their daily lives if it is already on the market to understand how practical and convenient the product is. We will understand if it really fits into the daily lives of potential customers and what the potential loyalty improvements could be.

We will analyse global and category trends and compare them with the product as it stands. The aim is to be able to adapt and update the product in terms of organoleptics, design, functionality, ingredients or raw materials, or other criteria, so that it does not become obsolete for its consumers/users.

We analyse the product in terms of its three fundamental criteria (design, organoleptic and functionality) and also focus on assessing the most appropriate price in relation to its frame of reference, the most appropriate distribution in relation to the desired positioning and the ideal communication.