BUYER PERSONA
PROFILES WITH PERSONALITY!
Knowing our customers is key to developing strategies, creating a competitive proposition and relevant communications.
We observe and analyse the language and daily activities of consumers to identify their attitudes not only to a product, but also at a category level and to different brands. We also take into account your particular life situation and the surrounding discourse that affects you.
We look at the behaviour of customers towards their suppliers to understand what motivates them, what helps them decide to buy products or services, with the aim of developing acquisition and loyalty strategies.
Explore the motivations of your buyer persona!
Understand the drivers and barriers that resonate with your target audience
Explore the motivations of your buyer persona!
Understand the drivers and barriers that resonate with your target audience