Price is another attribute that defines our product, often loaded with rational but also emotional benefits. We will understand your positioning in relation to the competition, in order to understand the criteria that determine the right perceived price, or if there is elasticity thanks to them.

We set the minimum acceptable price so as not to damage the image of the product or compromise its quality.
On the other hand, the maximum price that our consumer would be willing to pay for the product without rejecting it.
Finally, to establish the average price that the consumer will find convenient and appropriate for our product or service.