We will present and compare two concepts in one or more segmented consumer groups, to understand which concept has greater relevance and acceptance and to make improvements in all the criteria of the business idea.

We will present all the ideas, or the same idea with variations, to one or more groups of potential consumers, segmented according to the requirements of the project. The concepts will be presented in a random order to get the same information from each one. We will also look for the comparison between the parts and the improvements.

We will study the market, the target and its personality, the practices of the competition. On the one hand, we will try to test the business idea to analyse its potential acceptance and, on the other hand, we will analyse all the relevant elements such as price, distribution, marketing in order to make the new project profitable.