CAPI INTERVIEWS
INDIVIDUAL IN-DEPTH INTERVIEWS
We conduct face-to-face interviews with consumers, professionals, distributors, opinion leaders, influencers and celebrities.
Possibility of physical product valuation
Very relevant non-verbal expressions are captured.
Ideas and opinions emerge at the pace of the interviewee.
Audiovisual recordings of the interviewee to enhance the quality of the data
Output report and video report
We recruit professionals, distributors or prescribers from the target sector of the research to understand their needs and the solutions they are looking for. This helps us to provide in-depth and relevant insight into the B2B or B2C categories that require a prescriber or distributor and to identify new business opportunities and competitive advantages.
To get a specialised view on trends in a particular area, we identify the most prominent national and international influencers, interview them in depth, present the project to them and get the most appropriate strengths, potential barriers and improvements.
We conduct in-depth interviews with consumers or early adopters when the market study requires individual discourse on a particular topic. Whether it is the perception of a brand, a digital or onsite customer journey or the use of a medicine, it is interesting to understand the experiences one by one.
Deep insight from professionals, experts or consumers!
Expert opinion opens the door to innovation and differentiation
Deep insight from professionals, experts or consumers!
Expert opinion opens the door to innovation and differentiation