CHANGING HABITS
SUSTAINABILITY AT HEART!
Understand the environmental, personal and attitudinal motivations that create behaviours that drive change.
We will identify the attitudes of the different profiles and analyse which elements of the different environmental, contextual, geo-social and personal factors influence their behaviour. We will map the specific personalities of potential consumers, understanding in particular those aspects that are most relevant to them in the rational and emotional spheres.
In order to analyse our target group’s propensity to change, we need to identify the priorities of our different profiles in different areas of life. To do this, we will present them with dilemmas and proposals that require them to make theoretical and practical choices.
We will apply the different theories of change to our profile groups to identify the key mobilisers at the level of self-efficacy, social learning, individual perception and planned behaviour at the different stages that lead to successful behaviour change.
We will evaluate with the different profiles the strategies designed on the basis of the results of the previous phase of the study, in order to know how effective they are and what the most relevant and convincing improvements are.
Sustainability means a sensible but uncomfortable change of habit!
Achieve a stable habit change where there is no temptation to return to the starting point.
Sustainability means a sensible but uncomfortable change of habit!
Achieve a stable habit change where there is no temptation to return to the starting point.