FOCUS GROUP
NATIONAL AND INTERNATIONAL
We carry out focus groups in all Spanish cities and we have native speakers abroad.
We carry out focus groups via zoom webinars, which reduces costs, especially when a multi-city target is needed, makes it easier to reach places where it is difficult to organise a meeting, and allows participants to speak without inhibition. and the possibility of using technological tools adapted to games and projects.
Through our mobile app, we run instant and live discussion groups that allow us to share instant audiovisual information about participants’ experiences in the field for evaluation and analysis by others.
We organise this type of meeting when it is important to observe non-verbal language and closer physical interaction between participants, especially when they need to test a product or touch/see a material that they would not otherwise be able to.
Listen to your customers and your potential audience!
Specialised techniques to delve deeper into motivations and needs
Listen to your customers and your potential audience!
Specialized techniques to delve deeper into motivations and needs