COMMUNICATION RESEARCH
PRE & POST ADVERTISING TEST!
We optimise efficiency to create pieces that move and are memorable.
We analyse the potential audience’s evaluation of your pieces to ensure the advertising effectiveness of your campaigns. We carry out advertising pre-tests with one or more creative pieces in a mock-up. This test allows us to measure and improve impact, message, identification, likeability, credibility and persuasion.
We will work with already aired creative to measure and evaluate criteria such as recall, recognition, impact, credibility, mobilisation, as well as channels and timeslots to determine their suitability for the target.
We help you create the most appropriate communication territories for your brand, taking into account the needs and drivers of your customers and evaluating the most mobilising insights. We look for white spaces within the category, as well as possible uncommunicated benefits and competitive best practices, to find optimisations within potential territories.
One step away from advertising effectiveness!
An effective ad needs to be useful and memorable so you remember it when you need it most.
One step away from advertising effectiveness!
An effective ad needs to be useful and memorable so you remember it when you need it most.