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We anticipate the threats in your market and create the most appropriate positioning and competitive strategies for your business.
We optimise your products and services with the opinions of your target audience before they are launched, bringing your products closer to their needs and expectations.
Do you need to know if your products or services will be well received? We can help you understand the expectations of your sector and the relevance or need for products in these new markets.
We identify the perceived strengths and weaknesses of your product or service and compare them with those of your competitors to identify opportunities and attract new customers.
We help you to optimise the attributes of the marketing mix (packaging, price, product, communication) of your products/services through the opinions of your potential customers.
Do you need to know the characteristics, feelings and opinions of voters? Do you want to identify the issues that most concern citizens? Do you want to know their opinions on candidates or voting trends? Do you want to create the most optimal election strategy and design an attractive political programme?
We provide you with the opinions, needs or expectations of the population with regard to a specific sector (culture, health, banking, insurance, telecommunications, education...) in order to assess satisfaction or dissatisfaction, generate improvements and develop new opportunities for growth.
Our survey and measurement development methodologies
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If you are interested in the study, please fill in the form and send it to us. We will contact you as soon as possible.