ad hoc market research, Market research apps
Focus groups
SOCIAL EXPERIENCE FOCUS GROUPS
DISCUSSION GROUPS
We use specialized techniques to delve deeper into people’s motivations and needs. We design specialized guides, role plays, diagrams, projectives to know the individual and social discourse to analyze the most relevant insights in each sector that allow us to develop new ideas and competitive strategies
There is no company, big or small, that does not need and benefit greatly from listening to its customers and its potential audience!
What type of focus groups is best for your company?
ONLINE FOCUS GROUPS
Its advantages are multiple: the reduction of costs in its realization, especially if a multi-city target is needed, the disinhibition of the participants when it comes to speaking, the ease of reaching places where it is quite complicated to organize a meeting and the possibility of using technological tools adapted for games and projectives.
ZOOM WEBINARS
We use applications that most people are already familiar with so that they don’t act as a barrier to focusing participants on the key topics of market research. We also provide you with a manual and technical support from our team days before the focus group
INSTANT CONFERENCING
We also have our mobile app to generate immediate and live discussion groups that allow us to add spontaneity to the discussion, as well as obtain and share during the focus group instant audiovisual information on customer experiences for evaluation and analysis by the participants.
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